Archive for October 15, 2013

Barilla pasta founder is against gays in his ads

Barilla — one of the best known pasta brands around the world — is one of Italy’s biggest advertisers, and for many years has used the image of a happy family living in an idealised version of the Italian countryside, with the slogan: “Where there’s Barilla, there’s home.”

“I would never do a commercial with a homosexual family, not for lack of respect but because we don’t agree with them. Ours is a classic family where the woman plays a fundamental role,” Barilla, 55, said in an interview with Radio 24. 
In the interview, Barilla said he opposed adoption by gay parents, but was in favour of allowing gay marriage, which is not legal in Italy. His comment about advertising was in response to a direct question about whether he would ever feature a gay family in his company’s commercials.

If gays “like our pasta and our advertising, they’ll eat our pasta, if they don’t like it then they will not eat it and they will eat another brand,” he said.

Then the pasta magnate upped the ante by attacking gay adoption. “I have no respect for adoption by gay families because this concerns a person who is not able to choose,” he said.
Read more at http://www.snopes.com/politics/sexuality/barilla.asp#M8Ch98wWK5gve7cR.99